Resources

Answers, evidence, essays.

Practical answers to the questions professionals actually ask (about hireability, standing out, landing the role they want, selling without discounting), plus the process notes and long-form essays behind how we work.

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Library

Longer reading.

The journal, our four-stage process, the foundational essay and a full FAQ.

Foundations
What is personal branding, and why does it matter?
The deliberate construction of public reputation as a named individual, and why it now decides senior careers.
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Career
Why am I not getting headhunted?
Search firms work from a list. The four signals that put your name on it before the brief is written.
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Career
How do I get a board role?
NED and board appointments are sourced from a longlist that comes up before the brief is set.
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Authority
How do I become a thought leader?
Not a content cadence, but a defensible position published consistently until it is recognised.
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Press & podcasts
How do I get press coverage and podcast bookings?
Reporters and hosts book named, credible sources with sharp angles, not pitches.
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Speaking
How do I get booked to speak?
Bureaus book speakers, not talks. The surface that gets you on the brief and sets the fee.
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Search
How do I rank for my own name on Google?
The first ten results for your name decide every interview, meeting and introduction. Own them.
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Profiles
How do I write an executive bio?
A senior bio leads with a position, not a title. Three lengths, consistent voice, board-pack ready.
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Wikipedia
How do I get a Wikipedia page?
Notability comes from independent sources covering you over time, not from wanting a page.
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Revenue
How do I sell more with a personal brand?
Shorter cycles, higher win rates, less price pressure. The pillars that make it pay for itself.
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Funding
How do I attract investors as a founder?
Investors back the founder before they back the deck. Build the narrative that closes the round.
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Foundations
How do I build credibility online?
What people find in the first thirty seconds when they Google your name, built deliberately.
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Common questions

About these resources.

If you’re new to the work, start with the long-form essay Why Personal Branding Matters. If you want the practical answers, use the guides below. If you want to know how we work, see Services.

Yes. Get in touch and we’ll add you, so new essays reach you as they’re published.

We are a young firm and protective of discretion. We don’t publish client names, and any reference is shared privately, only with permission.

Yes. We occasionally produce private briefings, position papers and internal essays for client teams. Get in touch and we’ll discuss scope.

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