Personal Website Design

The personal website that holds it all together.

Your personal website is the only piece of digital real estate you fully own. We design and build elegant, fast, search-optimised sites that anchor the rest of your reputation work and outlast every platform change.

What’s included

What’s built into a personal site.


Each personal website project is bespoke, never a template, and combines design, copy, search and ongoing maintenance.

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Strategy & positioning. We start with what the site is actually for: speaking, hiring, investing, recruiting. The structure and copy follow.
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Bespoke design & build. A clean, considered site designed around your brand, not a marketplace template, and built to load fast everywhere.
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Long-form bio & About. We write the website copy alongside the design so the words and the visual are made for each other.
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Press & speaking sections. Dedicated sections for media coverage, speaking topics, books, podcasts and other proof - structured for search.
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SEO foundation. Schema, metadata, structured data, sitemap, performance: everything Google needs to rank you for your own name and topics.
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Hosting & care plan. Optional ongoing hosting, security, content updates and quarterly tune-ups.
Owned Real Estate

Every other channel is rented. The personal site is the one your name lives on permanently.

Ranks for Your Name

Properly optimised, your site competes for the top of Google for ‘[your name]’ and related queries, the searches that decide opportunities.

Authority by Design

Substance plus a serious aesthetic outperforms either alone. Visitors decide in seconds; we make those seconds count.

A Place for Proof

Press, speaking, books, podcasts, awards and case studies belong somewhere coherent. The personal site is that somewhere.

Why it matters

Why a personal site still matters.


LinkedIn changes its rules. Twitter changes its name. Instagram changes its algorithm. Your personal website, properly built, never does. It’s the most stable part of your reputation system.

Our process

From brief to launched site.


I
Brief & Strategy

Goals, audiences, positioning, structure - we agree what the site is solving before any design begins.

II
Design & Copy

Visual direction, page layouts and finished copy delivered alongside one another for review.

III
Build & SEO

Hand-coded build, full SEO foundation, accessibility and performance pass.

IV
Launch & Care

Migration, launch, post-launch monitoring and the option of a long-term care plan.

Frequently asked

Common questions.


We choose the platform to fit the brief: typically Webflow for elegance and speed, custom static for performance, WordPress where the team prefers it. We don’t force a stack.

Yes. In fact, it is usually what people want. Our writers work alongside the designers from day one.

Yes. Performance is a core deliverable. We build lean, fast-loading sites and treat speed as a requirement, not an afterthought.

Not heavily. Most sites need only quarterly updates plus ad-hoc additions when news breaks. We offer a care plan if you’d rather not handle that.

Yes - we handle DNS, SSL, redirects from your old site and any associated email continuity.

Yes, bespoke personal sites are one of our core services.

Common question

How do I rank for my own name on Google?


Google ranks the most authoritative version of you it can find. If that’s your LinkedIn alone, the front page is brittle. Build a deliberate portfolio (personal site, profiles on high-authority domains, third-party press, consistent content) and you stop appearing by accident.

The reframe

Stop hoping. Start owning your front page.


The Google front page for your name is decided by which authoritative domains have content about you that Google trusts. Add the right pages, in the right places, and the result follows.

Most professionals have one credible result for their name, their LinkedIn, and a long tail of low-authority noise. A working personal brand owns the page deliberately: a bespoke personal site, several authoritative profiles, and third-party press all working together to make the first ten results read like a coherent reputation, not a coincidence.

The fix isn’t a tactic. It’s a portfolio of authoritative properties working together.

The four levers

What actually moves the front page.


01
A personal site as the anchor

A bespoke personal site under your own name (yourname.com) gives Google an exact-match property to rank. Done well, it becomes one of the strongest results for your name and provides the spine for everything else.

02
Profiles on high-authority domains

A complete LinkedIn, a Crunchbase profile if relevant, an About.me, a Wikipedia page if you’re notable. These are the pages Google trusts because the parent domain is trusted. Each one is a reliable result you control.

03
Third-party mentions

A byline in a credible publication, a podcast appearance, a press placement. These are the results that confer authority on the rest. Two or three are enough to change the texture of the page.

04
Consistent ongoing content

Google rewards freshness. A modest content cadence on LinkedIn or your own site keeps the page-one results recent, not stale.

A site worth having

Owned, considered, permanent.

Book a confidential design call. We’ll talk goals, structure and tone.

Book a confidential consultation