Social Profile Creation, Optimisation & Activity

A LinkedIn profile that works while you don’t.

More than half of buyers, recruiters and journalists Google your name and click LinkedIn first. We turn that profile into the strongest single asset in your reputation, researched and written to convert curious visitors into the right opportunities.

What’s included

What’s included in a full optimisation.


Our LinkedIn engagements are end-to-end: strategic positioning, written copy, visual polish, and a content cadence designed to keep your profile working long after we hand it back.

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Strategic positioning audit. We map how you currently appear, who you’re trying to attract, and the message gap between the two.
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Headline & About-section rewrite. A headline that earns the click, and an About section written in your voice that closes for the next conversation.
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Experience & Featured rebuild. Each role rewritten as a results story; Featured items curated to anchor the profile in real proof.
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Skills, endorsements & SEO. Keyword research applied across the profile so you surface for the searches that matter.
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Banner & visual polish. A custom banner and consistent visual treatment across photo, profile and cover.
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Content engine & cadence. An ongoing posting plan, hooks, drafts and engagement playbook to keep the profile compounding.
First Impressions, Permanent

Your headline and first paragraph are the only things most visitors read. We make sure they say what you’d want said.

SEO You Can Actually Influence

LinkedIn ranks well for personal-name searches. With proper keywording, your profile becomes the dominant Google result you actually control.

A Story, Not a CV

We turn job descriptions into evidence: outcomes, scale, the specific reasons people should pay attention.

Inbound, Quietly

A great profile produces inbound (speaking, board roles, partnerships, hires) without the awkwardness of selling yourself.

Why it matters

Why your LinkedIn does the heaviest lifting.


Of every channel you maintain, LinkedIn is the one your buyers, board, journalists and future employers will scrutinise hardest. Done well, it does the persuading before you walk into the room. Done badly, it costs you the room entirely.

Our process

From audit to compounding asset.


I
Discovery & Audit

We review your existing profile, audience and competition, then interview you to find the angles that actually matter.

II
Strategy & Positioning

A one-page positioning brief: who you serve, what you stand for, and the keywords you should own.

III
Copy & Build

We rewrite the profile end-to-end and rebuild the experience, featured and visual elements.

IV
Content Engine

We draft and schedule the first month of content with you, and hand over a system you can run yourself or with our help.

Frequently asked

Common questions.


Most engagements delivered to an agreed timeline: audit and strategy in week 1, copy in week 2, build and content engine in weeks 3-4.

We can. Some people prefer to post themselves with our drafts; others retain us to ghostwrite and publish on a regular cadence. Both options are available.

We guarantee a profile that converts - meaning the right people who land on it become connections, conversations and customers. Vanity follower counts aren’t our north star.

No. The profile itself comes first; without a great profile, content drives traffic to a leaky page. We sequence the work properly: positioning, profile, then content.

Yes. We frequently work with comms or marketing functions, training them to maintain the cadence after we hand off.

No, but we’ll be honest that LinkedIn is the highest-leverage public channel for most professional brands. Many engagements involve other channels exclusively.

Make your profile pull its weight

A LinkedIn profile written like a recommendation.

Book a confidential audit call. We’ll walk through your current profile and where the leverage is.

Book a confidential consultation