Press Release and News Distribution

Press releases that land.

Most press releases are written for the press release wire and end up indexed by no-one important. Ours are written and placed for the journalists, search engines and audiences who actually move the needle for you.

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What’s included

What’s in a distribution engagement.

We approach press releases as content first, distribution second. The release has to be worth reading before the distribution does any work.

✓
Newsworthiness audit. We look at what you have, identify the genuine news angle, and tell you honestly when there isn’t one yet.
✓
Release writing. A release written to journalist standards: tight lede, real quotes, embargoed where appropriate, ready to go.
✓
Targeted distribution. Distribution through reputable outlets (including curated, on-topic outlets), not generic wire-blast.
✓
Pitching where it matters. For releases worth pitching, our team writes individual pitches to specific journalists already covering your space.
✓
Coverage tracking. We track placements, search-engine indexing and follow-on coverage, and report it back in a clean, readable summary.
✓
Asset package. Pull-quotes, social variants and a coverage one-pager so the release continues working after publication.
Journalists Read Pitches, Not Wires

Mass distribution puts your release in a 5,000-deep queue. Targeted pitches put it in front of one journalist already on your beat.

Search Indexing Compounds

Properly distributed releases keep paying out for years through Google indexing, provided they are written and tagged correctly.

Brand-safe Outlets

We won’t place you on outlets that will hurt rather than help your reputation. Where you appear matters.

Honest Newsworthiness

If the release isn’t actually news, we’ll say so - and help you build something that is. Padding hurts everyone.

Why it matters

Why most press releases fail.

Most releases are written for the wire and forgotten. The good ones are written for journalists and audiences first. We do the latter.

Our process

From brief to coverage.

I
Brief

We capture the news, the timing, the audience, and what success looks like for this release.

II
Write

A release drafted to journalist standards, with quotes, pull-outs, and any embargo handled.

III
Distribute & Pitch

Targeted distribution and individual pitches to specific journalists where the story justifies it.

IV
Track & Repurpose

Coverage tracked, indexing checked, social and one-pager assets delivered for downstream use.

Frequently asked

Common questions.

We can’t guarantee specific named outlets; nobody legitimate can. We can guarantee thoughtful pitching, professional execution and credible distribution.

No, but it’s become low-yield. We use it strategically alongside targeted pitching, not as the main event.

We work to an agreed turnaround from brief to live distribution, with faster options where needed.

Where the outlets we place into are indexed by Google News, yes. Indexing is one of the things we track and report.

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Core
Media Presence
Earned bylines, features and podcast appearances.
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Core
Thought Leadership
Ghostwritten articles that build a lasting back catalogue.
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Core
Professional Profiles
Executive bios and profiles that read like a recommendation.
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Audience
For Founders
Investor, hire and customer trust, built in public.
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Make your news count

A release written and placed like it matters.

Book a confidential briefing. We’ll honestly assess the news and the right route to market.

Book a confidential consultation